Code. Design. Impact.
We build digital products with real AI, rigorous engineering, and design that leaves a mark — for the Saudi and GCC market.
Shfrah is the technology arm of the Hawih family — creative pedigree since 2007, engineering built to today's standard.
We believe code is craft, design is language, and impact is a choice. We build few things — only the ones worth building.
Products we built by hand
evet
An all-in-one platform for running events, conferences and courses — from selling tickets to check-in and finances.
Hawih
A bilingual website for a Saudi design agency, with a striking visual experience and complete Arabic/English content.
ADAA
A tool for measuring remote-team productivity, giving managers clear visibility while respecting employee privacy.
Baseer
A KPI-management platform that lets organizations set their goals and track progress, Arabic-first.
Nabtah
A CRM tailored for creative agencies — organizing clients, projects, proposals, invoices and contracts.
LetsLudus
An online marketplace where Saudi families easily book curated experiences and activities.
Deem
An AI-powered preventive-health platform that helps people catch risks early and look after their health.
Kanaf
A system for running kindergartens and nurseries — bringing daily operations, parent communication and finances together.
Muasher
A platform that tracks the performance of multi-branch medical centers, bringing their metrics into one dashboard.
Our services, one methodology
The same craft across every track — from idea to launch.
AI that changes the decision
We embed LLMs, computer vision, and predictive analytics into your products and workflows — with measurable outcomes, not slide decks.
Custom AI agents RAG on your private data Fine-tuned Arabic models Eval & quality measurement
Engineering that lasts
Rigorous backends, designed for scale, maintainable, and written by teams who care about detail.
REST/GraphQL API design Postgres & Redis CI/CD & DevOps Trustworthy tests
Apps that feel at home
iOS, Android, and web apps that move smoothly on any screen, with full Arabic + RTL support.
Native Swift & Kotlin React Native & Flutter Progressive web apps Great performance on slow networks
Consulting that ships
We help you pick the right tech, avoid the wrong commitments, and build teams that deliver.
Architecture audits Product roadmap Hiring & tech interviews Fractional CTO
Identity that speaks first
We design full brand systems — from logo to visual language to guidelines — for serious brands.
Arabic & Latin logos Full visual systems Brand guidelines Brand applications
Frictionless design
Interfaces that work — clear, fast, thoughtful from the smallest detail to the biggest decision.
Design systems User research Interactive prototypes A11y AA/AAA
Five steps. No surprises.
Clear work, constant communication, delivery with no surprises.
Discover
We listen, ask, and understand the context before a single line of code.
Strategy
We pick the right battle and define what success looks like before we start.
Design
We draft the user experience and build it with details designers love.
Build
Real engineering: tests, reviews, continuous deployment.
Evolve
Launch, measure, learn, improve — a cycle that never stops.
Projects shipped
Countries
Years
Ship rate
What partners say
Shfrah delivered a platform that would have taken us a year, in four months — at higher quality than we expected.
They speak the language of business and the language of code. That's rare.
We write what we learn
Welcome to the Shfrah journal
Why we write, what we'll write about, and how we think about craft.
How we architect for scale
Lessons from building platforms serving thousands of users.
Arabic deserves better design
Common mistakes in Arabic UI design and how we avoid them.
Let's build something that lasts.
We believe a few things done right outlast many done in a hurry — so we give every project our full focus. Let's start with your idea.
Start a project

